Digital marketing refers to using the means of digital platforms, devices, media and technology to create awareness about your products and services by publicizing your online presence.
Almost all marketplaces have shown a shift towards digitization in one way or another. May it be payments, shopping, advertising, showcasing products or customer feedback; digital platforms make doing all of these possible while sitting in your armchair. But does digital marketing make any sense when you have the traditional ways of advertising? Why is it the go-to way of marketing for all cases? Let’s find out!
Due to the low-to-nothing costs of digital marketing; it is preferred by small and large businesses alike to create awareness about their products and their overall brand. Digital marketing does not discriminate among st big companies and startups, everyone gets an even opportunity.
With digital marketing, you can pinpoint your target audience using social media and location or user specific strategies and have a wider reach among your competitors. If used well, it provides your business with a great launchpad into the market share.
Digital Marketing and social media
Social media is already a quintessential part of almost everyone’s day to day life. For example, we use it while waiting for our train, at the subway station, in that train and off it too, not just for passion the time but turning free time into quality learning experiences. The same goes for other such situations like the five-minutes at the waiting room of our favorite restaurant. Considering how much we are already dependent on social media for entertainment as well as well as absorbing experiences, using it to create a positive impact about your business is a no-brainer.
People like to express what they feel on the social media platforms and hence it is the best place to look for what they actually want. This gives any business a great way of putting themselves in the customers’ shoes and improving the services and the products they provide.
How does it benefit a business?
First up, it stands as a free or a low-cost method of spreading the word. It is a double-edged sword as negative feedback can create a negative impact, but when done the right way, it does wonders. Digital marketing closely relates to where the people in the whole world try to find solutions to their problems, and if you showcase that you care about them, it definitely helps in reaching the needy.
The results of any digital marketing campaign are traceable and can be easily measured qualitatively as well as quantitatively. This helps in determining how effective the campaign has been with regard to targeting the right audience and improving the return of investment. If there are changes required, they can be made accordingly on the go, with no turnaround time what so ever.
Personalization and openness
If you are using a website to manage profiles of the users who visit your store, you can easily understand their needs and their behavior by tracking their activities. This gives crucial insights into their habits and helps you in driving your campaign based on the knowledge you gain through this.
If you keep business involved with social media and manage it carefully, you can build strong customer loyalty and create a long-lasting reputation for being easy to engage with. This also helps in showcasing what you want to exhibit on a global level. Being open is always a great tactic if you have good things to show to the world.
Mobiles and business
Another important benefit of using digital marketing to spread your business is that you also cover people that use their mobile phones primarily. As people carry mobile phones everywhere, it is very easy to keep them engaged. Most of the potential customers for most businesses have access to mobile phones and hence it proves to be a great channel to run your marketing campaign on.
Importance for small businesses
If you are just starting your business and don’t have much of a budget for marketing, then digital or online marketing would do wonders for you. You can target your audience in a smarter way, get to know them better, have a global audience and keep yourself in interaction with your customer base through social media channels. And all that, if you compare to advertising on the television or radio, online marketing costs you nothing compared to the fortune that they do fortune! This is because you can start your digital marketing journey with non investment strategies first, to tred the water before you go in. These use campaigns and strategies that need no monetary investmens. Once you have an idea of the returns you’ll get if you go all in, you can then invest in it and grow your brand. This is an option not available when it comes to other non-digital marketing methods.
You can also easily adapt tactics dynamically and periodically check if you are getting the results that you were expecting.
In traditional methods of marketing and feedback, the customer does not always feel that he or she is in complete control. If you have a digital presence, the customers always feel that they have a way of connecting with you no matter what. They feel that they have a say in your decision-making processes, and they get a platform to express what they feel about your products and services.
As a business, this is greatly beneficial because you get constant feedback that you can work on. This leads to constant improvisation and improvement and hence makes your products and services better at satisfying the needs of customers in every way. The customer has to feel like royalty and digital marketing ensures that.
Lift your boundaries
The traditional marketing methodologies have many restrictions including but not limited to geographical constraints, budget constraints and restrictions put up by the channel being used. Digital marketing has no such boundaries, you can reach anywhere on the planet without having to spend more to reach far.
With the opportunity to target a wider audience, you get much more reachability by using digital marketing as compared to traditional marketing methodologies.
Scope as a digital marketing student
If you are wondering if acquiring the knowledge of digital marketing can do any good, then let this be clear: It is one of the hottest skills to have in your resume right now. It doesn’t matter if you are an IT developer, a mechanical engineer or neither; if you have the business skills in digital marketing-every business would want to hire you.
The following skill set has the best scope with regards to digital marketing:
· Use of artificial intelligence and machine learning on the data acquired using social media platforms to analyze and arrive at a conclusion about any business-critical decision.
· A customer-centric approach is a key aspect here- it does not matter which part of the business world you live on.
· Personalized searches and search engine optimization have been and will be a quintessential aspect of the digital world– not only for marketing but also for creating a brand profile. Hence, knowledge of these things is a boon.
· The more you act, the more you are going to learn. Instead of trying to just gain knowledge through online courses and certification exams, practice and learning through mistakes will get you going towards your goal for sure.
· Having a clear mindset and the perfect vision of what you want to achieve always helps!
The world has become an online village. People are so close to each other even if they are living miles or even countries apart. If you have been waiting for the digital marketing scenes to be at their highest, the time is now. It is only going to get better from here, and if you don’t ride the tide, it will give your competitors the advantage you don’t want them to have.