What is the Scope and Benefits of Digital Marketing?

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Digital marketing refers to using the means of digital platforms, devices, media and technology to create awareness about your products and services by publicizing your online presence. Almost all marketplaces have shown a shift towards digitization in one way or another. May it be payments, shopping, advertising, showcasing products or customer feedback; digital platforms make doing all of these possible while sitting in your armchair. But does digital marketing make any sense when you have the traditional ways of advertising? Why is it the go-to way of marketing for all…